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Tag: content

  • Getting Excited About Data at Content Marketing World

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    by

    Amy Laskin
    in

    I’m excited to be going to Content Marketing World, where I’ll be moderating the Analytics and Data track on Thursday, September 7. There’s an amazing line-up of experts and topics: DATA VISUALIZATION AND ADDING GOOD CHARTS with Scott Berinato Scott Berinato is the author of Good Charts: The HBR Guide to Making Smarter, More Persuasive Data…

  • What is Content?

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    by

    Amy Laskin
    in

    I have been frustrated recently with the tendency to refer to content types as “content.” Images, videos, text, PDFs, Flash files — these aren’t content; they’re content delivery mechanisms. Content is an idea made consumable. Ideas evolve into creations which are then delivered via a variety of asset types. These assets are not what’s important;…