Category: Content Marketing
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Why You Are Never Your Target Audience
When considering who is our target audience, our first consideration is usually demographics: Male or female? Living where? Household income? Age? Kids? Pets? When we see ourselves in the answers to those questions, it can be tempting to think we are the target. Especially when it’s simple to add affinity to the mix — I’m…
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Getting Excited About Data at Content Marketing World
I’m excited to be going to Content Marketing World, where I’ll be moderating the Analytics and Data track on Thursday, September 7. There’s an amazing line-up of experts and topics: DATA VISUALIZATION AND ADDING GOOD CHARTS with Scott Berinato Scott Berinato is the author of Good Charts: The HBR Guide to Making Smarter, More Persuasive Data…