In an interesting follow-up to yesterday’s Twitter story, emarketer reports the results of a study showing, among other things,

“Users indicated that more responsive brands would benefit from greater loyalty and purchasing. Almost 60% of respondents said they would be more likely to follow a brand that answered them, and 64% said they would be more likely to make a purchase from that brand.”

Also of note is the finding that many users Tweet questions to their followers without actually addressing the message to a brand, yet still appreciate answers from the brand.

Read the article here.