Tag: social media
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3 Keys to Reputation Management with Content Strategy
Reputation management services have been getting a lot of attention. A recent New York Times article featured these companies, who use a variety of ingenious techniques to help counteract negative attention online. Certainly when others are posting things about you or your business that you can’t control, a service like this can be helpful. One…
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Creative ways to reward X number of Facebook likes – A dancing pig!
We frequently discuss how we will reward users when we reach a certain number of Facebook fans. Coupons are always welcome for consumer goods, and everyone loves a prize, but there have to be more inventive (and less logistically challenging) ways to get people excited about getting your numbers up. Piggly Wiggly, the supermarket chain,…
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Content Strategy for Social Media and Mobile at CS Applied 2012
After the success of Content Strategy Applied last year, eBay and Red Lorry/Yellow Lorry again present the only conference that provides the tools and guidance for real-world application of content strategy. Featuring case studies and workshops, Content Strategy Applied 2012 gives attendees the “how-to” of Content Strategy, not just the “why.” The conference features four…