What is Content?

Jul 15, 2011

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by

I have been frustrated recently with the tendency to refer to content types as “content.” Images, videos, text, PDFs, Flash files — these aren’t content; they’re content delivery mechanisms. Content is an idea made consumable. Ideas evolve into creations which are then delivered via a variety of asset types. These assets are not what’s important;…

3 Keys to Reputation Management with Content Strategy

Jun 20, 2011

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by

Amy Laskin

in Content Strategy, Editorial Strategy, Facebook, Social Media

Reputation management services have been getting a lot of attention. A recent New York Times article featured these companies, who use a variety of ingenious techniques to help counteract negative attention online. Certainly when others are posting things about you or your business that you can’t control, a service like this can be helpful. One…

5 great ways to leverage user-generated content on Facebook

May 26, 2011

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by

Amy Laskin

in Content Strategy, Facebook

The average Facebook user creates 90 pieces of content each month. And more than 30 billion pieces of content — web links, news stories, blog posts, notes, photos, etc. — are shared each month via Facebook. Wouldn’t it be nice if you could use some of this content for your brand? Use their ideas. People…

Content Strategy for Social Media and Mobile at CS Applied 2012

May 9, 2011

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by

Amy Laskin

in Uncategorized

After the success of Content Strategy Applied last year, eBay and Red Lorry/Yellow Lorry again present the only conference that provides the tools and guidance for real-world application of content strategy. Featuring case studies and workshops, Content Strategy Applied 2012 gives attendees the “how-to” of Content Strategy, not just the “why.” The conference features four…

Tag: content strategy

What is Content?

3 Keys to Reputation Management with Content Strategy

5 great ways to leverage user-generated content on Facebook

Content Strategy for Social Media and Mobile at CS Applied 2012