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After the success of Content Strategy Applied last year, eBay and Red Lorry/Yellow Lorry again present the only conference that provides the tools and guidance for real-world application of content strategy. Featuring case studies and workshops, Content Strategy Applied 2012 gives attendees the “how-to” of Content Strategy, not just the “why.”

The conference features four tracks to address the needs of beginners and experienced content strategists alike. I will be leading the track (or “stream,” as the UK folks call it) for Content Strategy for Social Media and Mobile.

Developing a complete content strategy is no longer just about web content. With the explosion of social media as both a popular consumer choice and an invaluable business platform, it is critical to consider how your strategy works in these new channels. More and more, people are consuming content not on their computer but on mobile devices. And now, tablets are shifting the digital paradigm again.

How do you plan for something like Facebook, where the conversation changes and evolves daily? What’s the right content for a Facebook page, and what content would be better on YouTube, in an app, or on your web site? How do you know what is the right channel to distribute your content? Do you even need a Twitter account, and if you do, how can you use it strategically to distribute valuable content? And how can you measure your success?

In this track, we’ll explore key social media channels and how to integrate them into your overall Content Strategy. Learn how to develop effective content for Facebook, YouTube, Twitter and more. Discover the value of social bookmarking and content sharing. Workshops, case studies and interactive sessions will explore the challenges of creating an effective and usable Content Strategy for these moving targets. You’ll come away with an understanding of best practices for social media and mobile, and the skills you need to develop effective, integrated Content Strategy across all of today’s dynamic digital media.

Please let me know if you have particular questions you’d like answered or topics you’d like to discuss at the conference. I would love to hear from you!

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