Category: Social Media
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3 Keys to Reputation Management with Content Strategy
Reputation management services have been getting a lot of attention. A recent New York Times article featured these companies, who use a variety of ingenious techniques to help counteract negative attention online. Certainly when others are posting things about you or your business that you can’t control, a service like this can be helpful. One…
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Customer Experience via Big Brother Twitter
Recently, I had a bad customer experience with Fresh Direct. (Shocked? So was I.) A charge of $64 appeared on my charge card with no explanation (and needless to say, no groceries). When I called to complain, the person on the phone could not effectively explain the charge, insisting it was for “free” delivery. I…