Category: Editorial Strategy
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Battling the Content Farm Crap
Writing, even for prestigious publications, has never been the most lucrative job. But at least when Condé Nast pays writers a buck a word for a magazine article, they’re holding it to a very high editorial standard. Writers eager for bylines will accept the low rates to build their portfolios, hoping the day will come…
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3 Keys to Reputation Management with Content Strategy
Reputation management services have been getting a lot of attention. A recent New York Times article featured these companies, who use a variety of ingenious techniques to help counteract negative attention online. Certainly when others are posting things about you or your business that you can’t control, a service like this can be helpful. One…