When considering who is our target audience, our first consideration is usually demographics: Male or female? Living where? Household income? Age? Kids? Pets? When we
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Talking about Content—Strategy, Markeing, Development—and sometimes food.
When considering who is our target audience, our first consideration is usually demographics: Male or female? Living where? Household income? Age? Kids? Pets? When we
Read moreI have been frustrated recently with the tendency to refer to content types as “content.” Images, videos, text, PDFs, Flash files — these aren’t content;
Read moreWriting, even for prestigious publications, has never been the most lucrative job. But at least when Condé Nast pays writers a buck a word for
Read moreReputation management services have been getting a lot of attention. A recent New York Times article featured these companies, who use a variety of ingenious
Read moreThe average Facebook user creates 90 pieces of content each month. And more than 30 billion pieces of content — web links, news stories, blog
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