Why You Are Never Your Target Audience

Why You Are Never Your Target Audience

October 27, 2019 Amy Laskin Content Marketing, Content Strategy

When considering who is our target audience, our first consideration is usually demographics: Male or female? Living where? Household income? Age? Kids? Pets? When we

What is Content?

July 15, 2011 Amy Laskin Content Strategy

I have been frustrated recently with the tendency to refer to content types as “content.” Images, videos, text, PDFs, Flash files — these aren’t content;

Battling the Content Farm Crap

July 15, 2011 Amy Laskin Content Strategy, Editorial Strategy, SEO

Writing, even for prestigious publications, has never been the most lucrative job. But at least when Condé Nast pays writers a buck a word for

3 Keys to Reputation Management with Content Strategy

June 20, 2011 Amy Laskin Content Strategy, Editorial Strategy, Facebook, Social Media

Reputation management services have been getting a lot of attention. A recent New York Times article featured these companies, who use a variety of ingenious

5 great ways to leverage user-generated content on Facebook

May 26, 2011 Amy Laskin Content Strategy, Facebook

The average Facebook user creates 90 pieces of content each month. And more than 30 billion pieces of content — web links, news stories, blog