Content Marketing

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I’m excited to be going to Content Marketing World, where I’ll be moderating the Analytics and Data track on Thursday, September 7.

There’s an amazing line-up of experts and topics:

DATA VISUALIZATION AND ADDING GOOD CHARTS with Scott Berinato

Scott Berinato is the author of Good Charts: The HBR Guide to Making Smarter, More Persuasive Data Visualizations. 

Making good charts—data visualizations that are well-designed, compelling, and really communicate important information visually—is not as easy as hitting the chart button in Excel. I’m looking forward to learning from a true expert what makes a good chart and see some great examples.

ADVANCED ANALYTICS FOR CONTENT MARKETERS with Pierre DeBois

This session will be a deep dive into Google Analytics for content marketers. Learn how to run the best

Here’s a chance to learn how to use GA to find new ideas for content, set up your analytics correctly, and what the best tools are for getting the most out of your analytics and reporting.

REPORTING, GOOGLE DATA STUDIO AND DATA VISUALIZATION FOR MARKETERS with Adam Singer

Another great session on data visualization. This one will focus on how to think about storytelling with data, best practices for reporting, and diving into Google Data Studio.

A REVOLUTION IN RESONANCE: THE ART OF CONTENT PRODUCTION AND THE SCIENCE BEHIND IT with Misia Tramp

Misia Tramp will be leading the last Analtyics & Data session of the day, with a fascinating take on using scientific analysis to stay ahead of the competition and identify the topics of “mutual resonance” — “the intersection of what businesses want to say and what customers want to hear—at the linguistic, emotional, and content levels.”

Of course, there are many other great sessions and brilliant speakers ahead, too. Can’t wait!

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