Twitter users want businesses to answer them

Jun 15, 2011

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by

In an interesting follow-up to yesterday’s Twitter story, emarketer reports the results of a study showing, among other things, “Users indicated that more responsive brands would benefit from greater loyalty and purchasing. Almost 60% of respondents said they would be more likely to follow a brand that answered them, and 64% said they would be…

Customer Experience via Big Brother Twitter

Jun 14, 2011

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by

Amy Laskin

in Social Media

Recently, I had a bad customer experience with Fresh Direct. (Shocked? So was I.) A charge of $64 appeared on my charge card with no explanation (and needless to say, no groceries). When I called to complain, the person on the phone could not effectively explain the charge, insisting it was for “free” delivery. I…

5 great ways to leverage user-generated content on Facebook

May 26, 2011

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by

Amy Laskin

in Content Strategy, Facebook

The average Facebook user creates 90 pieces of content each month. And more than 30 billion pieces of content — web links, news stories, blog posts, notes, photos, etc. — are shared each month via Facebook. Wouldn’t it be nice if you could use some of this content for your brand? Use their ideas. People…

Content Strategy for Social Media and Mobile at CS Applied 2012

May 9, 2011

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by

Amy Laskin

in Uncategorized

After the success of Content Strategy Applied last year, eBay and Red Lorry/Yellow Lorry again present the only conference that provides the tools and guidance for real-world application of content strategy. Featuring case studies and workshops, Content Strategy Applied 2012 gives attendees the “how-to” of Content Strategy, not just the “why.” The conference features four…

Who influences social media?

Apr 27, 2011

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by

Amy Laskin

in Uncategorized

Even though I hate the term “pillars,” I like this summary of 6 social influencers to consider by @brendanhughes http://bit.ly/dGieKI Tweet

The love button

Apr 26, 2011

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by

Amy Laskin

in Uncategorized

Snickers has introduced the Facebook button everyone has been waiting for: The LOVE button. http://bit.ly/eeFWVQ Tweet

Hottest Product Ever Introduced

Apr 26, 2011

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by

Amy Laskin

in Uncategorized

A Spam Poem —————————————————— You really should read this Before you say ”Bull”, please read the following. Let me get right to the point. As seen on Oprah! As seen on National TV. What is this amazing product? Increases her sexual desire Reduces craving for sweets Inhibits bad cholesterol and boosts good cholesterol Increases ejaculation…

Finally!

Apr 26, 2011

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by

Amy Laskin

in Uncategorized

I am finally moving all of Laskin.com to WordPress and getting serious about revamping the site. Tweet

Author: Amy Laskin