Author: Amy Laskin
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Why You Are Never Your Target Audience
When considering who is our target audience, our first consideration is usually demographics: Male or female? Living where? Household income? Age? Kids? Pets? When we see ourselves in the answers to those questions, it can be tempting to think we are the target. Especially when it’s simple to add affinity to the mix — I’m…
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Getting Excited About Data at Content Marketing World
I’m excited to be going to Content Marketing World, where I’ll be moderating the Analytics and Data track on Thursday, September 7. There’s an amazing line-up of experts and topics: DATA VISUALIZATION AND ADDING GOOD CHARTS with Scott Berinato Scott Berinato is the author of Good Charts: The HBR Guide to Making Smarter, More Persuasive Data…
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What does it take to get an update around here?
I’m newly reenergized to write for this blog, for a number of reasons. But a quick review showed it needed an update. So I dived in quickly to update a couple of plugins, revise the layout a bit, and freshen up with a new coat of virtual paint. And yet… nothing’s changed. The sponsorship plugin…
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Testing Slideshow plugins
I’m testing slideshow plugins. Here’s the first one, Soliloquy Lite Responsive Slider: So far, so good. Really easy to use and can add links and captions. Best of all, it’s responsive. The only thing I don’t like is that the captions are over the navigational buttons. Tweet
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I learned a lesson
Always use a permanent email address (e.g., gmail) to set up your blog. Because if you use your work email, and then you change jobs, you can’t log in to your own damned blog. And that’s a PITA. Tweet
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The Value of Photography, Music and Video in Social Media
I will be lecturing tomorrow on the value of photos, video, & music in social media at NYU’s Digital Social Media Marketing & Execution Summer Intensive. Students are required to tweet, so see what they say at #NYUSMI all week! Tweet
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What is Content?
I have been frustrated recently with the tendency to refer to content types as “content.” Images, videos, text, PDFs, Flash files — these aren’t content; they’re content delivery mechanisms. Content is an idea made consumable. Ideas evolve into creations which are then delivered via a variety of asset types. These assets are not what’s important;…