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Laskin.com

Talking about Content—Strategy, Markeing, Development—and sometimes food.

    Author: Amy Laskin

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    Why You Are Never Your Target Audience

    October 27, 2019 Amy Laskin Content Marketing, Content Strategy

    When considering who is our target audience, our first consideration is usually demographics: Male or female? Living where? Household income? Age? Kids? Pets? When we

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    Getting Excited About Data at Content Marketing World

    September 4, 2017 Amy Laskin Content Marketing

    I’m excited to be going to Content Marketing World, where I’ll be moderating the Analytics and Data track on Thursday, September 7. There’s an amazing

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    What does it take to get an update around here?

    February 19, 2014 Amy Laskin Uncategorized

    I’m newly reenergized to write for this blog, for a number of reasons. But a quick review showed it needed an update. So I dived

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    Testing Slideshow plugins

    May 28, 2013 Amy Laskin Uncategorized

    I’m testing slideshow plugins. Here’s the first one, Soliloquy Lite Responsive Slider: So far, so good. Really easy to use and can add links and

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    I learned a lesson

    May 9, 2012 Amy Laskin Uncategorized

    Always use a permanent email address (e.g., gmail) to set up your blog. Because if you use your work email, and then you change jobs,

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    The Value of Photography, Music and Video in Social Media

    July 25, 2011 Amy Laskin Uncategorized

    I will be lecturing tomorrow on the value of photos, video, & music in social media at NYU’s Digital Social Media Marketing & Execution Summer

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    What is Content?

    July 15, 2011 Amy Laskin Content Strategy

    I have been frustrated recently with the tendency to refer to content types as “content.” Images, videos, text, PDFs, Flash files — these aren’t content;

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    Battling the Content Farm Crap

    July 15, 2011 Amy Laskin Content Strategy, Editorial Strategy, SEO

    Writing, even for prestigious publications, has never been the most lucrative job. But at least when Condé Nast pays writers a buck a word for

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    3 Keys to Reputation Management with Content Strategy

    June 20, 2011 Amy Laskin Content Strategy, Editorial Strategy, Facebook, Social Media

    Reputation management services have been getting a lot of attention. A recent New York Times article featured these companies, who use a variety of ingenious

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    Creative ways to reward X number of Facebook likes – A dancing pig!

    June 15, 2011 Amy Laskin Uncategorized

    We frequently discuss how we will reward users when we reach a certain number of Facebook fans. Coupons are always welcome for consumer goods, and

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