Month: July 2011

  • The Value of Photography, Music and Video in Social Media

    I will be lecturing tomorrow on the value of photos, video, & music in social media at NYU’s Digital Social Media Marketing & Execution Summer Intensive. Students are required to tweet, so see what they say at #NYUSMI all week! Tweet

  • What is Content?

    I have been frustrated recently with the tendency to refer to content types as “content.” Images, videos, text, PDFs, Flash files — these aren’t content; they’re content delivery mechanisms. Content is an idea made consumable. Ideas evolve into creations which are then delivered via a variety of asset types. These assets are not what’s important;…