Elephant in the room
Axa Financial, an insurance/financial services company, is running a new TV campaign that presents a nice inconceivable. In it, a couple is discussing their finances or something, and at the table with them is a huge gorilla, which they are ignoring. The gorilla starts talking about Axa or whatever and then closes with a statement along the lines of, "but I'm only the 800-pound gorilla in the room."
Ouch. The term, "800-pound gorilla" refers to the industry giant in a particular area, like Microsoft in software. What the stupid Axa people actually mean is the elephant in the room. You'd think before they'd spend all that money on a TV campaign they'd look up the metaphor.
Just go to Urban Dictionary, dummies.
http://www.urbandictionary.com/define.php?term=800-pound+gorilla
http://www.urbandictionary.com/define.php?term=elephant+in+the+room
gertrude
Ouch. The term, "800-pound gorilla" refers to the industry giant in a particular area, like Microsoft in software. What the stupid Axa people actually mean is the elephant in the room. You'd think before they'd spend all that money on a TV campaign they'd look up the metaphor.
Just go to Urban Dictionary, dummies.
http://www.urbandictionary.com/define.php?term=800-pound+gorilla
http://www.urbandictionary.com/define.php?term=elephant+in+the+room
gertrude
