When considering who is our target audience, our first consideration is usually demographics: Male or female? Living where? Household income? Age? Kids? Pets? When we
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Latest Posts
Getting Excited About Data at Content Marketing World
I’m excited to be going to Content Marketing World, where I’ll be moderating the Analytics and Data track on Thursday, September 7. There’s an amazing
Read moreWhat does it take to get an update around here?
I’m newly reenergized to write for this blog, for a number of reasons. But a quick review showed it needed an update. So I dived
Read moreTesting Slideshow plugins
I’m testing slideshow plugins. Here’s the first one, Soliloquy Lite Responsive Slider: So far, so good. Really easy to use and can add links and
Read moreI learned a lesson
Always use a permanent email address (e.g., gmail) to set up your blog. Because if you use your work email, and then you change jobs,
Read moreThe Value of Photography, Music and Video in Social Media
I will be lecturing tomorrow on the value of photos, video, & music in social media at NYU’s Digital Social Media Marketing & Execution Summer
Read moreWhat is Content?
I have been frustrated recently with the tendency to refer to content types as “content.” Images, videos, text, PDFs, Flash files — these aren’t content;
Read moreBattling the Content Farm Crap
Writing, even for prestigious publications, has never been the most lucrative job. But at least when Condé Nast pays writers a buck a word for
Read more3 Keys to Reputation Management with Content Strategy
Reputation management services have been getting a lot of attention. A recent New York Times article featured these companies, who use a variety of ingenious
Read moreCreative ways to reward X number of Facebook likes – A dancing pig!
We frequently discuss how we will reward users when we reach a certain number of Facebook fans. Coupons are always welcome for consumer goods, and
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