When considering who is our target audience, our first consideration is usually demographics: Male or female? Living where? Household income? Age? Kids? Pets? When we
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Talking about Content—Strategy, Markeing, Development—and sometimes food.
When considering who is our target audience, our first consideration is usually demographics: Male or female? Living where? Household income? Age? Kids? Pets? When we
Read moreI’m excited to be going to Content Marketing World, where I’ll be moderating the Analytics and Data track on Thursday, September 7. There’s an amazing
Read moreI’m newly reenergized to write for this blog, for a number of reasons. But a quick review showed it needed an update. So I dived
Read moreI’m testing slideshow plugins. Here’s the first one, Soliloquy Lite Responsive Slider: So far, so good. Really easy to use and can add links and
Read moreAlways use a permanent email address (e.g., gmail) to set up your blog. Because if you use your work email, and then you change jobs,
Read moreI will be lecturing tomorrow on the value of photos, video, & music in social media at NYU’s Digital Social Media Marketing & Execution Summer
Read moreI have been frustrated recently with the tendency to refer to content types as “content.” Images, videos, text, PDFs, Flash files — these aren’t content;
Read moreWriting, even for prestigious publications, has never been the most lucrative job. But at least when Condé Nast pays writers a buck a word for
Read moreReputation management services have been getting a lot of attention. A recent New York Times article featured these companies, who use a variety of ingenious
Read moreWe frequently discuss how we will reward users when we reach a certain number of Facebook fans. Coupons are always welcome for consumer goods, and
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